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Foto Services


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Foto Services


Digitizing passions into strategic content

The vibrancy of the human experience is meant to be captured, in a way that is is not only beautiful but also strategic. I may be capturing, but you are the one creating the experience with me. HERE's A bit OF WHAT I'VE produced for others.


From formal events to nightlife and music, the best moments shall be captured.

Whether you have a restaurant or you are a private chef, you will be able to practically taste your food in these photos!

Whether you have a restaurant or you are a private chef, you will be able to practically taste your food in these photos!

Spaces have massive effects on how we live and interact. Express yours truly here.

Spaces have massive effects on how we live and interact. Express yours truly here.

Put your fears and/or frustrations aside about portrait photography. I do things differently.  I do not set you up like a mannequin, I share amazing moments with you.

Put your fears and/or frustrations aside about portrait photography. I do things differently.  I do not set you up like a mannequin, I share amazing moments with you.

Promote your product or brand with vivid photography that matches your branding.

Promote your product or brand with vivid photography that matches your branding.

Capture the magic being made, which can be used as incredible extra content!

Capture the magic being made, which can be used as incredible extra content!

Allow me to take your photos to new levels

Allow me to take your photos to new levels

Come out with me in the field to learn new techniques, new spots, and new perspective

Come out with me in the field to learn new techniques, new spots, and new perspective

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a growing circle


a growing circle


BRANDS WHO'VE MADE AMAZING MOMENTS POSSIBLE


PEOPLE WHO'VE MADE AMAZING MOMENTS POSSIBLE

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Kelsey Graczyk

"You don't need to be friends with Eric to feel comfortable with him (or know him at all for that matter). I've never felt positive about having my photograph taken, but Eric exudes self-assurance with his positivity, confidence, and hilarious commentary. After seeing his work it's obvious he has the skill make a statement piece that is different from anything you have ever seen taken of yourself. His skills are genuine and one of a kind and it matches his incredible personality." -Kelsey Graczyk
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Russ Alexander

"I wanted something that was unique and played homage to the city of Chicago. The resulting work ”House of Hues” hangs proudly in our River North office. A series of five panels from various environments across the city, it evokes immediate responses from our many international guests and visitors. Eric was a dream to work with, from understanding my brief to delivering and installing the work on time and on budget."
- Russ Alexander

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WHY FORMATOGRAFIA?


WHY FORMATOGRAFIA?


with all the photographers out there, what makes working with me special?

The experience

A photoshoot shouldn't be a photoshoot. It should be a mutually beneficial, enjoyable experience. Shooting with me will be memorable and positive, not stale and forgettable. I have used photography as a tool to help people in many different situations, and helping people achieve their visual and content goals bring me as much happiness as creating art itself. 


adaptive-style

Everyone likes different looks, whether it be clean in modern, urban and edgy, bright and vibrant etc. If you have a specific style in mind, I will edit accordingly. If you want to see a variety of styles, even better! Let's find something that you like and that works for you! I will adapt to your style preferences for as long as we work together. I'd rather share a legitimate connection with my clients than simply a business one. Let's figure out what works, and keep the content flowing!


unique solutions

Let's forget how photography "should be", and start being smarter about what we create, together. I create and format my media strategically to help strengthen your digital strategy. 

Event photography for example: used after the fact to showcase what happened at the event. But I ask, why not LIVE Event photography? Stream and post in real time to social media channels and allow your audience to be part of the experience, not a distant observer of the past. This is just one example, and there's plenty more where that came from.


Value Added

I pay close attention to the purpose of the media, and optimize it accordingly. So for example if you're using the pictures for social media or your website,  I format the media so that it saves space/data, and also so that people don't hijack your image off your website and print it. I also take the liberty of organizing the deliverables (optimized for SEO) and deliver them straight to your email. Working with me will give you these and other aspects of value added for your media investment.

 

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About Eric Formato


About Eric Formato


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 Rooted in the natural world and refined through digital technique, Eric’s shots are at once stylized, but somehow intimate:  artist and audience experience their world more richly together.  He produces abroad as he travels, connecting and helping others to achieve their digital and visual dreams. Connection, diversity, and vibrant open expression are core. Applying creativity to business has become another one of his strengths. 
 

His clients and published works includeChicagoland Chamber of Commerce, Modern Luxury, GLAAD, Equality Iliinois, West Town Chamber of Commerce, Pulp&Ink, Cerise Rooftop Lounge, Matthew Rachman Gallery, Chef Charles Webb, Takumi Taco NYC, 2nd City Beef, Gooey & CO, Choose Chicago, EVOL Chicagoand numerous events including comedy shows, discussion panels, fundraisers, behind the scenes productions, etc.